Cricket Bookie is seeing huge loads of virtual money changing hands, especially since live bettings during matches have been started.

GURUDUTT N (C$ 14,878.11) unmoved
devkant sharma (C$ 8,657.65) unmoved
pr@t@h (C$ 8,646.25) unmoved
anandeshwar singh (C$ 8,365.85) unmoved
Ekalavya (C$ 8,284.23) Moved up by 3 ranks since previous day
??«@YU$H??«.:enjoying life (C$ 7,739.74) Moved down by 1 ranks since previous [...]

10 iPod Shuffles + 40 Team TShirts + A lot of Fun = Cricket Bookie

With the IPL season in full swing, we have launched a betting application on Orkut!
And you are not late! Users have been moving from Rank 3000 to Rank 5 after just 1 day of betting! Top 5 users every week [...]

You can earn C$ 50 for every friend who adds the application! Whats more is that even your friend will get C$ 50 for free when he puts in your Referrer Code.
How to Invite friends?
Click on the ‘Invite and Earn’ link near the top of the application. A window should appear which displays your code.

Remind [...]

Since the Match was abandoned because of rain, only the first question ‘Who will win the match‘ had results declared on it.
The other questions were canceled and all your C$’s have been refunded!
In the future too, if a match is abandoned – Your money will refunded on questions which have no results.

We are of the belief that losers give opinions while the experts are the ones that bet!
Everyone starts with C$ 2000. You get C$ 50 for every friend you refer this app to.
How to Bet?
There are bets for every match. Betting will usually begin 2-3 days before the match and end an hour before the [...]

HT Mint
Issue – April 14, 2009
Read Online – The consumer as ad maker

Excerpt:
ITC Foods wanted to create hype around its snack brand Bingo Mad Angles but more importantly, it wanted to come up with an engagement tool that would help it interact with consumers in a fun way.
With this brief in hand, Contests2win.com, or c2w, [...]

Business World
Issue – 14-20 April 2009
Read Online: For, And By The People

Excerpt:
Corporates have now begun realising the potential of crowds and are increasingly looking at them to create a buzz around their brands. In the past few months, companies from sectors as diverse as telecom, food, footwear, cosmetics and banking have created online campaigns [...]