HT Mint
Issue – April 14, 2009
Read Online – The consumer as ad maker

Excerpt:
ITC Foods wanted to create hype around its snack brand Bingo Mad Angles but more importantly, it wanted to come up with an engagement tool that would help it interact with consumers in a fun way.
With this brief in hand, Contests2win.com, or c2w, [...]

Business World
Issue – 14-20 April 2009
Read Online: For, And By The People

Excerpt:
Corporates have now begun realising the potential of crowds and are increasingly looking at them to create a buzz around their brands. In the past few months, companies from sectors as diverse as telecom, food, footwear, cosmetics and banking have created online campaigns [...]