Category Archives: Press

HT Mint – The consumer as ad maker

Posted on April 14, 2009 by Admin

HT Mint Issue – April 14, 2009 Read Online – The consumer as ad maker Excerpt: ITC Foods wanted to create hype around its snack brand Bingo Mad Angles but more importantly, it wanted to come up with an engagement … Continue reading →

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Business World – For, And By The People

Posted on April 14, 2009 by Admin

Business World Issue – 14-20 April 2009 Read Online: For, And By The People Excerpt: Corporates have now begun realising the potential of crowds and are increasingly looking at them to create a buzz around their brands. In the past … Continue reading →

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